Make Customer Experience Your Difference

This year’s MVNOs Europe conference invited Mobolize to participate in the “Developing Game Changing MVNO Strategies Focused on Customer Service and Customer Experience” panel.

Mobolize’s Colleen LeCount, along with Tom Leins, Senior Research Analyst for Telegeography, and Jamie Pla, CEO of Spanish MVNO Suop, argued that Customer Experience (CX) is the only profitable way for an MVNO to compete in today’s market.  As such, it’s critical to balance margin and CX.

Colleen explained that data optimization is a great way for MVNOS and MNOs alike to improve CX and manage margin by giving customers the ability to use more data for less. To stay competitive without having to fight in the growing price war, mobile providers can use cost-effective device-based optimization solutions and other value-added services such as Secure Wi-Fi as a way to differentiate from competition and increase customer lifetime value (CLV).

Getting between the CX ‘rock and a hard place,’ Colleen explained why operators are using MOBOLIZE | Optimize to achieve both goals.

By:
Anthony Floyd
Mobolize | Strategic Partnerships