Introducing: CacheFront Mobile
For the impatient amongst you, go download CacheFront Mobile now!
The rest of you can read about what we’ve built and why…
The last time you left your smartphone at home, did you feel incomplete? Like a part of you was missing? Smartphones, tablets and laptops all play key roles in our day-to-day lives and all these devices do one thing in common – they deliver as much content to us as we want, whenever we want it. Mostly.
The problem is that data is constantly being requested by the phone, and even items that have already been delivered often need to be re-downloaded. This constant redelivery of data can quickly consume a user’s mobile data allowance and send them into overage territory. With more people switching to smart devices every day and the demand for content increasing, carriers have struggled to keep up with demand. Some may have even tried to slow down traffic artificially. Level 3, a communications and content delivery company even accused ISPs of throttling data to ensure their infrastructure can handle the added traffic.
Carriers and content delivery businesses can agree on one thing, though. Mobile is the future. A recent survey of North American communication service providers found that nearly a third, 31% of telecom organizations and 44% of cable providers cite mobile content as key to their services package.
However, bandwidth remains a major concern.
With mobile customers demanding more content, bandwidth costs for CSPs have skyrocketed. Naturally, carriers want to keep their customers happy, but when the infrastructure is not up to par, even legacy users can leave for competitors that promise to make the experience as painless as possible.
By lowering bandwidth consumption, mobile carriers can satisfy their customers – by ensuing network speed and lower cell phone bills, and lower the strain on their infrastructure, reducing their capital expenditures on network expansion.
This is why we created CacheFront Mobile.
By automatically learning the individual users’ most visited web sites and favorite mobile apps, CacheFront Mobile is able to establish dynamic caches that remember the static information (the things that don’t change) and eliminate the need for constant content redelivery. This means that instead of reloading the whole page, the smartphone updates only new information – making it, well, smarter.
Additionally, because CacheFront Mobile works completely on the endpoint device – smartphones, laptops or tablets – it does not have to redirect traffic through cloud-based proxy servers. This means that there are fewer opportunities for privacy and latency issues to crop up.
In order to show just how impactful CacheFront Mobile can be on the endpoint device, Mobolize has partnered with Ball State University’s Applied Research Institute to independently test the software and document the findings.
The results have been excellent.
The Mobolize dynamic caching approach allowed the test group to download 20% more content from popular websites like Tumblr, Pinterest and Instagram without going over allotted data caps. For regular users, this would mean significant savings on their phone bills and an opportunity to look at 20% more pictures on Instagram, and send 20% more tweets than ever before.
For carriers, CacheFront Mobile would mean a respite from the huge demand on their infrastructure while helping them to grow their customer base by allowing more users to use the same network at the same time. That’s something we can all celebrate.
CacheFront Mobile is now available in the Google Play Store.