Summer is Coming – Game of Throne Characters Travel a Lot and Play a Game of Roams with Their Roaming Charges
By Colleen LeCount, Mobolize | SVP, Global Sales & Marketing (also known as the Daenerys of Mobolize because of the many miles Colleen travels)
Who knew that Daenerys and I had anything in common? I ride airplanes and Uber, not dragons, but we both put in a lot of miles for our jobs. At last count, Daenerys’ journey to Winterfell and on to Kings Landing has taken her more than 20,000 miles on foot, wagon, ship and dragon. I do that amount of mileage or more per quarter, but I have the modern advantage of airplane seats and peanuts with my glass of wine.
I also have the modern advantage of a good data plan so I’m not paying through the roof for data when I travel to other countries. Daenerys on the other hand, probably doesn’t. After the infamous paper coffee cup at the celebratory dinner for winning the Battle of Winterfell, it’s not too far-fetched to imagine that she used a mapping app on her mobile phone to figure out where she and her army and dragons were traveling in the past eight seasons. She probably also searched for coffee shops where she could get good cup of coffee, or the Starbucks Dragon Drink. Perhaps even YouTube for war strategies and tactics (really, Google it) and ways to assassinate people by watching Killing Eve. She needs to de-stress so maybe she watched Meet the Fockers and Freaky Fridayon HBO. But she’s a rebel, so she also watched Doc Martinon PBS and binge watched The Avengersmovies.
That’s a lot of roaming data. And Daenerys is not in any Roam Like at Home (RLAH) European Union (EU) area. Much of her travels, if you overlay the Game of Thrones map with our real world, are in Iran, Turkey, China, Egypt and Morocco. It’s called “bill shock” and Daenerys’ bill shock would be massive.
Yes, connecting to Wi-Fi would be helpful, but on the road and in campsites, the Wi-Fi signal may not be great. In fact, most of the time not there. No cell sites = no Wi-Fi, and you don’t see many cell sites in Essos or The Seven Kingdoms.
One option for Dany would be to buy local SIM cards for each country she is in. But the problem is that SIMs are pretty basic. Users pay a certain amount of money for a specific amount of data. And when they’ve used up the data on the SIM card, they buy another. Except Dany (nor any other SIM card user) has no brand loyalty so she buys whatever is available or cheap.
But what if an option for her was a SIM card that optimized data, giving her more data to use for the same price as other SIM cards? Daenerys is smart. She would buy that SIM card. And she would have brand loyalty and buy it all the time because she would get more for her money. She could watch more Avengers movies and listen to Rihanna’s new tracklist a lot. Plus figure out how to get her ships to Westeros.
And the operator would win because it would gain a loyal customer that continues to buy its SIM cards over others. That means increased sales. Brand loyalty. Wow. The operator wins the Iron Throne of SIM cards.
Mobolize has taken a look at some of the Game of Thrones characters and analyzed their use cases for traveling, creating the Game of Roams. While Daenerys has huge roaming costs, Arya stays in the EU so she can use as much data as she wants. Ouch to her operator because they can’t control her data use (nor would they want to.) But they have to make sure she is getting the best experience with viewing her data (no throttling) at a reasonable cost to her. But operators pay a lot for her roaming and optimization technology would help her mobile operator provide great service and keep their costs reasonable.
Then there’s Jon Snow. Roaming mobile costs? He knows nothing. He got lost easily behind The Wall and Wildings don’t do Wi-Fi. Hopefully Arya and Daenerys can educate him about roaming before the show’s conclusion this weekend, even if he is a throne rival.
And Summer is Coming. The real Game of Roams is about to start. Optimization may be the Iron Throne for mobile operators who want to improve the user experience while managing their costs.
Oh, don’t expect any help from the Ravens. They just deliver text messages.