Context, Context, Context!
VentureBeat has a great article here about Mobolize, particularly how our mobile app enables contextual push notifications to increase conversions and drive revenue.
They cite the example of our partners at Sprint, whose Sprint Secure Wi-Fi offering is powered by Mobolize. What has made Sprint Secure Wi-Fi so successful has been the fact that it pops up a notification exactly when users need it – when they connect to an unsecured Wi-Fi hotspot.
This is contextual marketing at its best: offering a user a product or service because they actually need it, now, not because some mysterious algorithm thinks the user might possibly be interested.
We’ll be talking about contextual push notifications on a VentureBeat webinar, Push notifications that work: 6 tips for building a devoted user base, on Thursday, July 13, 10:00 AM Pacific Time. Click here to learn more and register for free.