MOBOLIZE FOR MVNOs GIVES OPERATORS COMPLETE CONTROL OF DATA USAGE ON MOBILE DEVICES
On-device solution enables operators to differentiate their services and drive down costs
Santa Monica, Calif., Nov. 13, 2017 – Mobolize announces “MOBOLIZE for MVNOs,” a data orchestration solution designed to help Mobile Network Virtual Operators (MVNOs) create unique data offerings to attract and retain subscribers, and increase Customer Lifetime Value (CLV) and margin.
MOBOLIZE for MVNOs gives mobile operators the ability to shape, route and block content to optimize network usage. Mobolize’s patented data optimization technologies make sure that only the data required for optimal user experience is delivered, reducing cost for the MVNO and their subscribers. Additionally, greater data control enables operators to create new and unique loyalty programs such as ‘earned data’ where subscribers can add more data to their plans by participating in brand-sponsored surveys.
“Continuous innovation is imperative if MVNOs are going to stay ahead of competitors and differentiate themselves from the MNOs,” said Colleen LeCount, SVP Global Sales and Marketing at Mobolize. “They need to deliver new forms of value to subscribers and create unique experiences, without increasing operating costs.”
Mobolize’s device-based software solutions enables a variety of opportunities, such as:
- Optimize data usage to manage wholesale data costs and boost profitability;
- Differentiate data plans to attract new subscribers by enabling them to get more value from their data;
- Provide customers opportunities to earn additional data (or earned top-ups) by letting brands pay for subscriber engagement like taking surveys; and
- Deliver ‘sticky’ value to minimize churn by adding optimization, security and rewards to existing customer care apps.
Mobolize solutions are deployed on millions of Android and iOS smartphones around the world, including a Tier 1 U.S. mobile operator. Mobolize’s on-device software enables mobile providers to See, Control and Monetize data on any cellular or Wi-Fi network. Mobile Network Operators (MNOs), Mobile Virtual Network Operators (MVNOs) and app providers use Mobolize’s mobile data orchestration solutions to enhance customer engagement and increase revenue – driving Customer Lifetime Value (CLV) and Net Promoter Score (NPS).